For dental, optometry, veterinary & recall-driven practices

Your Most Valuable List Is the One Nobody's Working.

Every practice sits on a quiet file of past patients who trusted you, paid you, and drifted — not because they left, but because nobody systematically asked them back. We measure the asking.

Score Your Recall

Free · 10 questions · about 3 minutes · scored 0–100 with a written report

Lapsed Patients Didn't Leave. They Were Never Recalled.

At Lapsed Patients 63, we measure the road between "due for a visit" and "back in the chair": when the first recall touch lands, which channels it travels, how many touches run before your practice gives up, and what happens to the patients who lapsed years ago. Then we fix the weakest step.

  • Scored 0–100 with a written report
  • Monthly value of your quiet file, from your own numbers
  • Measured discovery: your real recall flow, timestamped
  • Fixes scoped from measurements — from $2,500

Score Your Recall

Where Past Patients Go

Why They Don't Come Back

Checkout rebooking that stops working the moment someone says "I'll call you," one-touch recall, and the lapsed list nobody owns.

The Math

Patients due weekly × lapse rate × rebook rate × visit value. The cheapest revenue in your practice, quietly not happening.

How We Measure

Five days measuring what your overdue patients actually receive — every touch, channel, and gap, timestamped.

The Written-Off Close Better — Measured

In a live practice we measure, the leads everyone had mentally written off closed at 67% once someone actually engaged them — better than the fresh ones.

Your lapsed patients are the strongest version of that population: they already chose you once. The relationship isn't dead. It's unattended.

Score Your Recall

The Proof Behind the Numbers

67%
Close rate of "written-off" leads once engaged, in 13 measured months of a live practice. Attention, not freshness, was the variable.
~1 in 3
Staff-entered inquiries in that same practice that never got a follow-up record — the same silent mechanism that lets recall lists go unworked.
0 templates
Every report's written analysis is produced from your answers only — by Claude, an AI model, and we say so.
$500 · $2,500
Prices on the page: measured discovery $500, recall builds from $2,500. No call required to learn a price.

Measured findings come from a live outpatient specialty practice we work with, anonymized. Its numbers, not industry averages — the point of measuring is that yours will differ.

Find Out What Your Quiet File Is Worth

Score Your Recall